Barnes & Noble College manages 725+ college bookstores and reaches more than 5.2 Million students and faculty. NEXT is their blog which serves as a media outlet to provide thought leadership to their industry and to act as a resources for their university partners, faculty and students. E5 consulted with BNC on their overall content strategy, designed and built this custom platform including a Content Management System (CMS) as well as a full suite of integrations with their other assets/tools for communicating with their core partners.